+44 (0)798 42 72 413 | mail@kelvinhughes.eu

strategic thinking


about | strategic thinking | creative innovation | online design


Creative services

Carefully developed branding will help clarify and differentiate your customers' perception of your company's quality and value, resulting in a significant impact on establishing trust and brand loyalty. Corporate identities must have the power and substance to inspire multi-dimensional brand channels, capable of engaging equally with clients, employees, business partners or consumers. On completion of brand guidelines I act as a brand guardian, making sure that visual brand equity is maintained and brand assets are fully protected and correctly implemented.


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Artwork and print production should never be mere add-ons to a project but incorporated from the beginning through to final production. The technical expertise early on ensures that I achieve well-managed expectations, time and cost savings and, ultimately, the optimum result for the brand. At the same time, we involve the full supply chain, making sure all requirements and constraints are included in our creative brief. 


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Experienced in building effective websites that become the main contact with your customers and the products you provide. This is a significant window of exposure that will influence perception of your brand and support sales.


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Creative direction - the design process


Gaining a clear understanding of the brand and how it is perceived is essential in creating an effective creative strategy, concept and design solution. The process I use to gather the data to build a brand picture involves interviews, desk research, competitor audit and a communications audit. Finally bringing the conclusions together and recommending specific actions to develop the creative brief that will ultimately deliver tangible benefits for the clients marketing.



Brand strategy defines a product or services positioning and its unique values. It is the foundation from which everything else flows, I've developed a disciplined and thoughtful approach to producing creative solutions to today's marketing opportunities, it makes a single minded proposition come alive in a compelling way. To achieve this the starting point is the brief. The shortest statement of any brief will be the single minded proposition, having defined who we are talking to and what we want them to do, or think, ask the question - if you had to write the brief on a poster, what would it say?


Customers don't see the creative brief or the creative strategy, they see the communication, I place great value on the role good copy and art direction combined with creative thinking can play in producing exciting and effective solutions. The professionalism and facilities to take the brief through to implementation and delivery. Not only does this allow me to respond quickly but also means I have tight control over all artwork and digital files leaving the studio. 


I have developed long-lasting relationships with printers and associated facilities such as copywriters, web developers and photographers to offer clients an integrated service managed by me and offering a single point of contact.




about | strategic thinking | creative innovation | online design




Find out more about how I can deliver effective web and print communications. Your budget goes much further when you hire a freelance designer without the overheads of an agency you can be sure your money is going into your design work and nowhere else. Contact me using the link below or alternatively telephone +44 (0)798 42 72 413


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pictureWe don't see Kelvin as just another supplier, we see him as a collaborative partner where he actively adds value to our creative processSion Hughes - Redstone Creative



T +44 (0)1273 475778
M +44 (0)798 42 72 413
Skype: kelvinhugheser
Gundreda Road
East Sussex
United Kingdom